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15 Fun Facts About ‘I Love Lucy’ You Never Heard Before

12. Lucy, You Got Some Smokin’ to Do

The Philip Morris tobacco company was the only sponsor for I Love Lucy when it premiered and as such, had great influence over the show’s creative content. Commercial breaks featured Ball and Arnaz in advertisements where they enjoyed the brand’s cigarettes in various scenarios. It wasn’t uncommon in the 1950s for television shows to have prominent product placement and weekly sponsors and, as Ball was always a heavy smoker, she was unperturbed doing ads for the cigarette company.

I Love Lucy smoking
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