12. Jake Stone – Jake From State Farm
Yet another insurance company tries to connect with a mass audience through a relatable “everyman” spokescharacter. The khaki-wearing Jake became such a sensation after his 2011 gig as a random call-center dude confronted by a suspicious wife. He ended up reprising the role with a Coneheads spin-off, which elevated State Farm’s pop culture cred even more. You know you’ve made it to icon status when rumors abound about your untimely death start circulating on social media. It was just a fake news hoax, but the response to it proved that people really care about Jake from State Farm. The character has amassed quite a following on Facebook. As for Jake Stone, he’s actually a bartender in Normal, Illinois.
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