Taylor Swift reportedly has plans to launch her very own streaming site that she’s planning on calling Swifties. The site will offer “non-downloadable multi-media content in the nature of audio recordings.”
Swifties might also end up selling music related goods like guitars, drumsticks, etc. The move is a pretty big one considering the fact that Taylor has had her music on streaming sites like Apple Music.
Taylor hasn’t expressed any public unease about her partnership with Apple, but the move doesn’t come as a complete surprise since she has spoken out about Spotify in the past. In 2014 she actually pulled her entire catalog of music from the streaming site over a disagreement about royalties.