Kendall Jenner has been chosen as the new face of Pepsi, making her the first supermodel to fill the role since Cindy Crawford. Kendall said that the opportunity is “an honor to be following up some of the icons and amazing, cool people that have done this before me.”
Her first commercial with Pepsi called “Jump In” was released this week. She released a statement about the opportunity.
“I am thrilled to join the legendary roster of icons who have represented their generations and worked with Pepsi. To me, Pepsi is more than just a beverage—it registers as a pop culture icon and a lifestyle that shares a voice with the generation of today. The spirit of Pepsi—living in the ‘now’ moment—is one that I believe in. I make a conscious effort in my everyday life and travels to enjoy every experience of today.”
The company explains Kendall’s commercial as capturing “the spirit and actions of those people that jump into every moment,” and explained that they’ll be releasing more “Live for Now” content throughout the year.