Gwyneth Paltrow has already authored a few books, but now she’s branching into publishing territory as well. The move is another addition to her seemingly ever growing Goop lifestyle empire which is catered to the organic and healthy living community.
Gwyneth and her Goop CEO, Lisa Gersh, announced the introduction of Goop Press at the Fast Company Innovation Festival in New York this week. Goop Press will actually be an extension of the company that has already published her cookbooks in the past, Grand Central Publishing.
So far the plans for Goop Press will be to crank out four cookbooks each year, one by Gwyneth herself and the other three by food experts that have already been published in the Goop newsletters.
In addition to publishing her own books, Gwyneth apparently has a lot of big plans for Goop. She is partnering with celebrity trainer Tracy Anderson to launch a healthy takeout food business, a concept that will be first available in the Hamptons at Tracy’s fitness studios. Of course it will be organic and made without any unnecessary additives or processed ingredients. Anderson, a long time trainer and friend to Gwyneth, is also known for training stars like Jennifer Lopez, Madonna, and Kim Kardashian.
Goop will also reportedly start branding a variety of its own products. Next up, Gwyneth has an organic beauty line with Juicy Beauty set to launch in January 2016, followed by another cookbook in April entitled It’s All Easy: Healthy, Delicious Weeknight Meals In Under 30 Minutes.