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The History and Evolution of the Summer Blockbuster

Why Do They Call It a Blockbuster?

You might be wondering where the actual term “blockbuster” comes from. When Jaws was first released, word of mouth spread so quickly that people were incredibly eager to see a showing. Crowds would line up hours before showings. Lines would often wrap around the entire block. As a result, the term “blockbuster” was coined to refer to a movie that inspired such avid devotion that traffic around the block where the theater was located was effectively “busted”.

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