3. It Was More Than Just a Tennis Match
Instead of just being a tennis match, the competition played a role in the women’s liberation movement. It also pushed for female athletes to become more validated in professional sports. Because of the highly-publicized game, King sped up the process to allow women athletes to make a career out of playing sports. She landed various major endorsements, including gigs with Adidas and Colgate – something that was almost unheard of for women athletes during that time.
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