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8. Their Fall 2016 Collection Doubled as a Kanye Music Video

Keeping in line with the brand’s sweet love affair with pop culture, it only made sense that the Fall 2016 campaign also doubled as a music video for Kanye West’s song, “Wolves.”

According to Rousteing, he believes fashion and music go hand in hand. Does this mean there could be more collaborations between the brand and popular artists in the near future? One can only hope!

kanye west balmain
fashionista.com

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