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15 Fascinating Facts About Balmain


7. They Design for Women of All Sizes

Since Rousteing took over the fashion house in 2011, he has proven to be their secret recipe for success. The brand’s profits have doubled every year thanks to his glitzy, elegant, and risqué pieces. While many brands are notorious for cranking out designs that cater to women of a specific size, Balmain has gone against the grain.

Rousteing believes the fashion industry has forgotten about women and is too focused on just designing clothes. He has made it his mission to celebrate the curves of women’s bodies of all shapes and sizes. He even went as far as to say, “I don’t like skinny girls. I want to represent a real woman, not just a shadow or a ghost.”

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