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5. They’re All About Diversity

With diversity being one of the many recurring topics in the fashion industry, Balmain is one fashion house that has welcomed inclusion through its models of varying racial backgrounds. Rousteing said he can’t imagine seeing a catwalk that didn’t have a variety of different colors on the runway, and catering to one specific model type is far from the brand’s goal to be “modern chic.” Through its ads and runway shows, Balmain has embraced ethnically diverse supermodels, including Adriana Lima, Gigi Hadid, and Joan Smalls.

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