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15. #BalmainArmy Is a Real Thing

As his own popularity increased, Rousteing became the most sought after designer for his legions of supermodel friends. He coined the term #BalmainArmy to describe his group of loyal associates who support every runway show and every collection. These high-profile friends include Kim Kardashian West, Kendall Jenner, and actress Rosie Huntington-Whiteley.

balmain army
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