3. The Brand Started as a Handbag Collection
Although L.A.M.B. launched in 2004, it wasn’t Stefani’s first foray into fashion. Back in 2003, the singer linked up with sportswear brand LeSportsac to create a capsule collection of purses and duffle bags. It was at that time she came up with the gothic logo and the name L.A.M.B. for her collection. It was named after her childhood dog, and she also defined the now infamous acronym as “Love, Angel, Music, Baby.”
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