7. Her Line Sells Becasue She’s Relatable
Aspirational fashion is fun to look at, but when it comes to actually making a purchase, most shoppers want to buy from people they relate to. Simpson believes women understand her and her struggles, and that’s why they can’t get enough of her products. Simpson has said that she knows how to dress women of all shapes and sizes because she has dealt with her own weight fluctuations throughout the years. It also doesn’t hurt that her collection is super affordable. $70 for jeans and $100 for a pair of pumps? Yes, please!
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