6. Conrad’s Successful Business Ventures
In fall 2009, Lauren released her second collection, LC Lauren Conrad, with Kohl’s. In April 2011, Lauren started The Beauty Department featuring a line of cosmetics. Lauren released her third fashion line, Paper Crown, in August 2011, targeting a more upscale market. In July 2012, Lauren worked with BlueAvocado to launch XO(eco), an environmentally-friendly collection of bags. In October 2013, Conrad opened The Little Market, an online business which sells handmade crafts from women all over the world. She currently runs her own homestyle website entitled laurenconrad.com.
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