9. P. Diddy
In 2007, P. Diddy aka Sean Combs, partnered with the world’s largest spirits company, Diageo, to create Cîroc vodka. The grapes-based beverage is produced in France. Diddy, who serves as brand ambassador, is involved in an “equal-share venture” with proceeds from Cîroc being split between himself and manufacturing partner Diageo. Cîroc is currently sold in six flavors – Snap Frost, Red Berry, Coconut, Peach, Amaretto and Pineapple. Diddy often refers to himself as “Cîroc Obama,” as he has improved sales significantly. It’s the second ultra premium vodka in the world.
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